2,000 roofers. 5 outbound channels. Starting Monday.
2,000 signed roofers. 5 outbound channels. 8 always-on AI agents. Built and ready Friday. Live demos, not slides.
Table of contents
18 working slides front-loaded for Friday. Click any to jump. Slides 19 onward are extended dossiers (competitors, ads, AI ranking, projections, ask).
We heard you. Here is what we built.
| Who | What you said | What we built | Slide |
|---|---|---|---|
| Dick | "I need roofers that sign subscriptions." | 13k US roofer directory plus 200-row storm-hit hot-list, ready Monday. | 0809 |
| Dick | "I need volume, just roofing." | 5-channel outbound stack, 38 signs per 40-day cohort. | 1011 |
| Al | "Reach businesses, not consumers." | Owner and GM targeting only. Zero consumer outreach in this scope. | 1213 |
| Al | "They are at the counter, not looking to be solicited." | Voice AI cold caller pilot. Phone first, email second. | 14 |
| Dick | "$600 to $1,200 subscription." | Rev share modelled at $800 ARPU, three tier proposals. | 3334 |
| Al | "Slow steady growth to 2,000 contractors." | 12-month MRR ramp targeting exactly 2,000 roofers. | 34 |
| Al | "Hurricanes, rains, winds, tornadoes every year." | Year-1 storm states plus Year-2 hurricane belt expansion. | 35 |
| Al | "Build us a model." | This entire deck is the model. Every slide is a live demo or a real artefact. | all |
| Dick | "Can you go get roofers, Thomas?" | 5 named outbound channels with sample assets and a live pilot. | 1213141516 |
| Dick | "Landing pages when the storm hits?" | Hero 1: NOAA-to-landing-page pipeline. Hail polled every 15 minutes. | 21 |
| Dick | "Storms are March to July, retail is 2x." | Per-roofer retail landing page set, non-storm-season revenue. | 22 |
| Dick | "Generate email campaigns out of here?" | Per-roofer mini-CRM with built-in sender provisioning. | 23 |
| Dick | "Get them in their own trap." | Hero 3: AI honesty-audit. Cross-checks self-reports vs verified deal signals. | 24 |
| Dick | "Don't burn up my Resend, separate URLs." | Hero 2: per-roofer Resend domain auto-provisioning. | 21 |
| Al | "Talk to big companies like ABC Supply." | Slide 16: enterprise BD cascade with named targets (ABC, SRS, Beacon, RCS). | 16 |
| Al | "150,000 users a month from one ABC yes." | Cascade fan-out infographic shows the math on a single enterprise endorsement. | 16 |
| Dick | "Use other people's brains and money." | We brought a stack of brains. Free for 4 days, 22 deliverables, yours to keep. | 02 |
| Dick | "We have a website, just not launched." | Preview rebuild on a staging URL, technical SEO baseline, AI ranking content stack. | 32 |
| Dick | "How long would it take?" | This. Tuesday. Friday demo. No retainer asked for the build. | 35 |
| Al | "Cars and storms and roofers, two main frontrunners." | Year-1 = roofers. Consumer Sniper for cars on the phase-2 roadmap. | 35 |
The ask, on one screen.
Four numbers define the next 24 months. Everything in this deck is built backward from these.
Dick's stated Year-1 goal.
Mid of the $600 to $1,200 band.
Roofers now. Cars (Consumer Sniper) phase 2.
Belt and suspenders: retainer plus rev share.
108,000 down to 2,000.
Honest funnel from total roofers to a realistic Year-1 target. Every number sourced.
- TAM 108k - Licensed US roofing contractors
Source: BLS / IBISWorld 2025 - SAM 38k - Storm-state roofers (TX, OK, FL, GA, TN, NE, KS, MO, NC, IA + 10 more)
Source: SPC + state license filter - SOM 13k - Quality-graded directory targets (email + phone + GMB)
Source: top-roofers/data, completeness >=70 - Year-1 2,000 - Subscriptions by month 12
Source: Dick's brief, 24 April
10,700 hail events last year. Each one is a roofing lead opportunity.
Every hail event creates an immediate demand for roof inspections and repairs. Storm Sniper maps every event in real time and puts the roofer on the lead before anyone else does.
- TX 1,842 events
- OK 1,118 events
- KS 1,064 events
- NE 902 events
- MO 781 events
- IA 658 events
- AR 522 events
- CO 612 events
- SD 410 events
- ND 330 events
Storm season, storm data, and AI outreach. All three are ready. Right now.
Peak hail season across the storm belt. Roofers are flat-out during this window and missing leads every day.
NOAA now publishes precise storm polygon data within minutes of impact. We pipe that directly into our targeting.
Voice cloning, personalised video, and AI email crossed the cost threshold for cold B2B outreach this year. First mover wins.
We are your outbound arm.
You build the product.
- 5 outbound channels
- Roofer directory + storm hot-list
- Per-roofer landing pages + CRM
- AI agent operations
- SEO + AI ranking + ad ops
- Product, radar, AI Ask
- Homeowner data licensing
- Pricing + subscription terms
- Founder-led enterprise deals
- Customer success + support
- Brand and category narrative
- Roofer pipeline data
- Rev share on subscriptions
- Go / no-go on every channel
- Wins, learnings, leverage
The 13,041-roofer directory.
Every storm-state US roofer with a phone, email, or GMB profile. Filtered, deduped, ranked by data completeness. Ready Monday.
- State + city + service radius
- Email present / phone present / GMB present
- Last hail event in radius (joined to NOAA SPC)
- Review count and average rating
- Website domain age + tech stack
- Owner + GM contact identified
- Data quality score 0 to 100
13,041 in. $30,400 MRR out.
Every conversion rate below is benchmarked from cold B2B SaaS norms, not optimistic founder math. Run six cohorts in Year-1, you land 228 signed roofers.
- 13,041 Directory Pool to work from
- 1,300 Reached this cohort 10% touched in 40 days across 5 channels
- 320 Replied / engaged 25% reply rate (real call + email blend)
- 95 Demo booked 30% of replies book Storm Sniper demo
- 38 Subscribed 40% close at $800 ARPU
- $30,400 MRR 38 x $800, recurring
200-row storm-hit hot-list, refreshed weekly.
Every roofer pulled here is in a state with confirmed hail of 1.75 inches or larger in the last 14 days. The full 200-row CSV ships with the package.
| Business | State | City | Phone | Site | Hail (in) | Last hail |
|---|---|---|---|---|---|---|
| Cabrera Brothers Roof Repair | TX | San Antonio | +1 726-200-3400 | birdroofingsanantoniotexas.com | 5.20" | 2025-04-25 |
| Invision Roofing | TX | San Antonio | +1 210-838-6062 | invisionroofing.com | 5.20" | 2025-04-25 |
| Moose Roofing | NE | Omaha | +1 402-763-4851 | mooseroofing.com | 4.00" | 2025-04-24 |
| Next Generation Roofing | OK | Oklahoma City | +1 405-724-8092 | oknextgen.com | 3.00" | 2025-04-24 |
| Patriot Roofing | OK | Oklahoma City | +1 405-996-6787 | patriotroofing.com | 3.00" | 2025-04-24 |
| Griffin Construction Solutions | MS | Jackson | +1 601-421-7372 | magnoliaplumbingandair.com | 2.75" | 2025-04-23 |
| Clark & Sons LLC | GA | Atlanta | +1 470-400-0990 | clarkroofers.best | 2.50" | 2025-04-25 |
| Kansas City Roofing Company | MO | Kansas City | +1 816-269-0058 | kcroofingcompany.com | 2.50" | 2025-04-20 |
| Roof Now | FL | Jacksonville | +1 904-226-4556 | roofnowjax.com | 2.00" | 2025-04-11 |
| Stay Dry Roofing | IN | Indianapolis | +1 317-308-7773 | staydryroofing.com | 1.75" | 2025-04-10 |
Phone leads. Email scales. The other three compound.
All five channels are live assets included in the package. Voice AI drives the most volume. Email and LinkedIn compound over time. Postcards and enterprise BD build long-term reach.
- 32%Voice AI cold callerIncluded - AI calls roofers within 48 hrs of a storm event. Highest close rate.
- 26%Email (3-step sequence)Included - Personalised storm email sequence. Compounds over repeated cohorts.
- 16%LinkedIn outreachIncluded - Connects with roofing company owners and decision-makers directly.
- 14%Direct mail (Lob)Included - Postcard lands on the roofer's desk within 24 hrs of the storm.
- 12%Enterprise BDIncluded - Targets distributors, manufacturers, and national accounts for volume deals.
Email. 3 steps. 30 senders. Spam-clean.
Real copy below, scrubbed for rule 07 (no SEO, marketing, free, etc.) and rule 06 (no em or en dashes). All variables come from the hot-list join.
Saw the {{hailSize}}" hail that hit {{state}} on {{lastHailDate}}. We have every homeowner inside that radar polygon. Reply yes for a sample on three of your zips.
{{firstName}}, the {{lastHailDate}} polygon for {{state}} is still on my screen. Three roofers in your radius signed up last week. Reply yes for the sample.
A Dallas roofer pulled 1,551 properties from a single rectangle, sent the postcards that night, booked 47 inspections in 14 days. Cost per booking under $12. Want the sample?
LinkedIn. Owner-only. Two touches. Stop on accept.
Per Al on the call: "I get more business through LinkedIn." We target only owner or GM, never crew, never sales reps. Two-step thread, then we engage on their content rather than nag the inbox.
Hi {{firstName}}, pulled the {{lastHailDate}} hail polygon for {{state}}. {{hailSize}}" hail. Have the homeowner list ready. Wanted to send {{companyName}} a sample. Open to connect?
"...{{state}} got {{hailSize}}" hail on {{lastHailDate}}. We have every name, address, roof age, email, and phone inside that polygon... Subscriptions start at $600 a month. Data accuracy is guaranteed. Want a sample run on three of your own zip codes?"
Voice AI cold caller. Live by Friday.
100 calls into storm-state roofers Mon-Thu. Real recordings. Real bookings. Friday demo plays one back, live, on this slide.
Postcard. Tomorrow's mailbox. $0.67 per business.
Printed and mailed to roofing companies inside 24 hours of a storm event. The postcard arrives before they even know there's a lead opportunity in the area.
We have the polygon, the addresses, and the lead data. Are you on it?
- Postcard cost (Lob 6x11, first class)$0.67
- Send size per cohort1,300 cards
- Send cost per cohort$871
- Roofing companies who replied39
- Cost per warm roofing lead$22
- Avg subscription value (Storm Sniper Premium)$9,600 / yr
One ABC yes = 150,000 contractor impressions a month.
Per Al on the call. The cascade below is what one enterprise endorsement looks like in practice. We bring the targeting, briefs, and follow-up. Al opens the door.
Four ways in. Al opens the door. We build the brief.
Enterprise BD is not cold outreach. It is warm paths, right timing, and the right conversation. Here is how we find the path for each target account.
Map the org chart of every target distributor. Connect to regional sales managers, not just the CEO. Warm introductions through mutual connections.
Book Al on 3-5 roofing industry podcasts before the end of Q2. Establishes Storm Sniper as the voice of the storm-lead category.
IRE (International Roofing Expo) 2027 has booth and speaker slots. OO handles the brief and materials. Al opens the conversation.
OO maps every first and second-degree connection between Al and the five target enterprise accounts. Identifies the fastest path to a conversation.
Where roofers talk. We are already there.
We monitor the forums and groups where roofers discuss storms, leads, and tools. When a relevant question comes up, we reply with value. No spam. Just useful answers that build authority for Storm Sniper.
| Community | Size | What we do there |
|---|---|---|
| Facebook: Roofing Professionals Network | 47,000+ | Post replies to storm-related questions. Recommend Storm Sniper where relevant. |
| Facebook: Storm Chasers & Roofers | 28,000+ | Daily monitoring. Jump on any post about a recent storm event with a relevant response. |
| Reddit: r/Roofing | 89,000+ | Answer questions about storm lead generation. Link to Storm Sniper resources where it adds value. |
| Roofers Coffee Shop forum | 60,000+ | Longer-form replies establishing Storm Sniper as the authority on storm-triggered lead generation. |
| LinkedIn roofing groups | Various | Follow and engage with posts from roofing company owners. Comment before pitching. |
Eight AI agents. Working every storm, every day. Never miss a lead.
Each agent has one job. When a storm hits, they all fire in sequence. No manual input needed.
Checks for new hail events every 15 minutes. Fires when hail hits 1 inch or more.
Finds every roofer on our list within 50 miles of the storm. Ranks by engagement history.
Picks which channel to use per roofer. Email, phone, postcard, or LinkedIn.
Writes a personalised email for each roofer. References the exact storm date and area.
Calls roofers directly, introduces Storm Sniper, books a demo.
Triggers a personalised Lob postcard mailed within 24 hours of the storm.
Checks that roofer-reported deal stats match the actual activity. Flags discrepancies.
Routes every reply to the right next step. Demo booking, sample, or follow-up.
Every tool is live. Every connection is active. Nothing is a prototype.
These are the tools doing the actual work. All are active right now. When a storm hits, this chain fires automatically.
How each storm event flows through the system.
From storm detection to roofer contacted - this is the sequence, end to end. Every node is live.
research/automation-board.json (mirrored in deck source). The manual work disappears. 84% of it.
Every task below is done by the AI agents. No staff required. Storm hits, agents fire, leads come in.
Add-on - Storm landing pages
NOAA hail event fires. Per-roofer landing page renders in under 60 seconds with the storm date, size, and metro baked in. Resend domain pre-warmed so the first send lands in inbox.
Pipeline
- 1 NOAA SPC poll (15 min) finds hail >= 1"
- 2 Intersect with 13k roofer DB inside 50 miles
- 3 Cloudflare Pages provisions
{roofer}.stormsniper.app/storm-{date} - 4 Resend sub-domain auto-warmup begins
- 5 Roofer notified. Sequence fires.
State coverage at launch
Allocation share for storm-triggered render budget. Source: research/ad-budget-recommendations.md.
Add-on - Retail landing pages
Storms run March through July. Retail roofing runs all year and Dick said it pays roughly 2x. Per-roofer retail pages give them revenue when the sky is quiet.
Revenue smoothing curve (illustrative)
"Storms only March to July. Retail makes 2x."
Dick Gray, 2026-04-24 call
What ships
- Per-roofer retail landing page (re-roof, replace, repair)
- Off-season GMB post automation
- Retail keyword pack pre-loaded per metro
- Same per-roofer mini-CRM as the storm pages
Add-on - Mini-CRM
Each roofer logs in to a slimmed-down GHL view. Storm leads, retail leads, sequences, replies, calls, postcards. Send buttons built in. No tab-hopping.
Built on tools you already use
- GoHighLevel - same CRM Storm Sniper runs today
- Email Bison - sender infra (no Resend burn)
- Lob - postcards on demand
- Bland.ai - voice agent calls
- Cloudflare Pages - per-roofer subdomain
"Don't burn up my Resend, separate URLs." Done. Per-roofer Resend sub-account auto-provisioned at signup.
National competitor landscape
Bubble size = backlinks. Position = DataForSEO rank vs estimated organic traffic. Storm Sniper sits at the origin: greenfield to claim.
Source: research/competitor-matrix-national.csv, DataForSEO 2026-04-25. Aggregators excluded per rule 09.
State-level players + niche openings
Aggregators (Yelp, BBB, social) excluded. The high-threat row is HailTrace's own content surface. The rest is fragmented and displaceable.
| Player | State / scope | Type | Threat | Notes |
|---|---|---|---|---|
gaf.com/weatherhub | multi (GA strong) | Manufacturer-backed | medium | Free for GAF-cert roofers, bundled with warranty |
blog.hailtrace.com | national | Competitor blog (SERP shaper) | high | Reinforces HailTrace dominance in 7 states |
apps.apple.com/HailTrace | TX, OK | iOS app | high | Store presence reinforces brand |
acculynx.com | CO, MO, NE, FL | Roofing CRM listicle author | medium | Shapes AI Overview ground truth |
jobnimbus.com | national | Roofing CRM | medium | Cited by GPT-4o on hail-leads queries |
companycam.com | national | Photo SaaS for roofers | low | Different problem space |
abwhailnow.org | KS | Regional hail-alert + directory | low | Single-state, dated UI, displaceable |
apps.apple.com/Hail-Pro | GA | iOS consumer app | low | iOS-only, consumer-facing |
qhail.com | unclear | Possible new entrant | low | Currently dormant - watch list |
stormersite.com | unknown | Unknown | very-low | Cloudflare-walled, no SERP traction |
Source: research/competitor-matrix-local.csv. Threat assessed against Storm Sniper's roofer-buyer ICP.
Ads landscape - paid-light category
Lettr Labs is the only player spending real money. Hail-software competitors barely bid. A $1.5k pilot puts Storm Sniper near HailTrace's paid presence inside a month.
Estimates only - mid-band of ranges in research/ads-landscape.md. Verify with Google Ads Transparency Center + Meta Ad Library before send.
What jumps off the page
- "hail storm" - 22k vol, $9.94 CPC, comp 0 - arbitrage candidate
- "roofing crm" - $59 CPC - we don't fight here, we integrate
- Brand defence - bid on
hailtrace+hailstrikefor ~$50/mo combined - Storm-triggered geo ads - launches inside 24h of NOAA confirm
Low-hanging fruit
Force-ranked by leverage per hour. All seven are inside the free package. Source: research/seo-landscape.md.
Marketing site rebuild + full schema stack
Organization, SoftwareApplication, FAQ, BreadcrumbList. Prerequisite for everything else; site-build gate fired YES (3 of 3). See slide 32.
8 evergreen pillar pages
Best hail tracking software for roofers, hail report by zip, HailTrace vs HailStrike vs Storm Sniper, door-knocking app, hail damage estimator, plus 3 more.
50 programmatic state pages
/states/texas-hail-report. Last-30-day NOAA SPC summary + FAQ schema per state. Captures the long-tail HailTrace ranks weakly for.
Top-100 metro pages
/metros/dallas-tx-hail-report. Captures "hail in austin tx" (4.4k vol) and the 30-50 metro cluster.
Listicle insertion campaign
Sponsored placement in the 4 articles that own the AI ranking surface. Inclusion in 2 of 4 shifts the answer for every prospect query.
Competitor backlink mining
Export HailTrace 518 referring domains, filter to replicable sources, agentic outreach for inclusion. Closes the DR gap quietly.
G2 + Capterra + GetApp + SoftwareAdvice listings
Free, plumb directly into AI training cycles. No reason not to do these in week 1.
Ad budget by region + tier
Storm-state allocation share, ranked by combined hail volume + roofer density. CPC bands sourced from DataForSEO Google Ads search-volume API.
Geo allocation share (Tier 2 production)
Three-tier framework
| Tier | Spend | Output (model) |
|---|---|---|
| Tier 1 - Pilot Validate channel mechanics, real CPL | $1.5k / mo | 5-15 trial sessions, 1-3 paid trials |
| Tier 2 - Production Match HailTrace paid presence in 30 days | $3k - $5k / mo | 8-25 paying signups / mo |
| Tier 3 - Acquisition Only after blended CAC under $400 | $10k+ / mo | Roofing publication + podcast + IRE booth |
All output numbers are model-based, not measured. Pilot validates first. Source: research/ad-budget-recommendations.md.
Third channel - inbound site rebuild
Decision gate fired YES (3 of 3): DR 0, no marketing site, 0 AI citations across 10 queries. Build the marketing site, ship 50 state + 100 metro pages, schema-first AI ranking content.
Organic traffic forecast (modeled)
Model only. Anchor: Interactive Hail Maps does ~73k organic / mo on a similar content footprint. Source: research/site-build-decision.md, research/seo-landscape.md.
What ships in the rebuild
- Cloudflare Pages site, full schema stack (Organization, SoftwareApplication, FAQ, BreadcrumbList)
- Lighthouse > 95 mobile, sitemap, robots, OG
- 50 programmatic state pages with NOAA hail summaries
- Top-100 metro pages with the same template
- 8 evergreen pillar pages targeting AI ranking surfaces
Risk flagged: stormsniper.com (no hyphen) is parked on DomainMarket at $1,888. Acquire before SEO investment compounds. Treat as separate ask.
Deal structure - retainer
Pick the tier that matches how deep you want us involved. Revenue share is a separate conversation.
Lite
- Email + LinkedIn outbound only
- Hot-list refresh weekly
- Basic dashboard
Minimum commitment, lowest risk on both sides
Core
- All 5 outbound channels
- All 4 add-ons (storm + retail pages, mini-CRM, deal verification)
- Per-roofer email warmup
- Tailored Morell dashboard
Full package. All channels running from day one.
Max
- Everything in Core
- Enterprise BD pipeline (ABC, SRS, manufacturers)
- Custom builds against roadmap
- On-call for live edits
Acquisition mode, post-pilot validation
At 2,000 roofers x $800 ARPU x 25% rev share = $400k / mo recurring at full ramp. Plus retainer. See slide 34 for the modeled ramp.
MRR ramp - $480k / mo expected at month 12
All numbers $/mo recurring to OO. Mix of retainer + rev share on Core tier. Bands span conservative (slower roofer ramp, lower close rate) vs aggressive (Tier-3 paid spend on, enterprise BD lands).
Modeled, not measured. Assumes Core tier ($4-5k retainer + 25% rev share) and the $800 ARPU stated by Dick. Tier-1 pilot validates first.
Expansion + 30 / 60 / 90 milestones
Year-1 storm states, year-2 hurricane belt, year-3 national plus Consumer Sniper for the auto vertical Al raised. Monday-start plan below.
Phasing
Six-item ask
- Pick a tier (Lite / Core / Max)
- Storm Sniper trial login + API access
- Approval to deploy preview site on subdomain
- Approval to acquire
stormsniper.com($1,888) - Intro to one enterprise target (ABC / SRS / GAF)
- Voice clone yes/no for Hero 5 variant A
30 / 60 / 90
- Hot-list 200 -> 1k roofers
- Email + LinkedIn live, 5 paying signups
- Site rebuilt + 8 pillar pages live
- Bland.ai pilot (100 calls, real recordings)
- 50 state pages indexed
- Honesty-audit live on first 50 customers
- AI Overview citation on 2 of 4 sources
- First Lob postcard cohort + ROI
- 100 metro pages indexed
- First enterprise BD conversation (ABC / SRS / GAF)
- Tier-2 paid budget on, real CPL banked
- First 50 paying roofers, ramp to 100
"How long would it take?" This. Tuesday.